Data Analyst · Visual Storyteller · I/O Psychology
I bring a rare lens to analytics — one shaped by research psychology, a trained artist's eye for composition, and the conviction that every dataset deserves to be understood, not just processed.
My Process
From raw inputs to actionable insight — every project follows a deliberate arc.
With a foundation in I/O Psychology and social research methodology, I approach data collection with both rigor and curiosity. I understand survey design, behavioral measurement, and psychometric validity — and know how to source, audit, and prepare data that reflects the phenomena it claims to measure.
I unify disparate sources, clean inconsistencies, and build analytical workflows that surface real patterns. From spatial analysis and predictive modeling to statistical testing and segmentation, I apply the right technique to the right question — always looking for the human signal, not just the statistical one.
I build dashboards and visual reports that guide decisions. With deep proficiency in Power BI and experience in Tableau, I design interactive tools that respect cognitive load. My background in digital art gives me an edge: I understand color theory, visual hierarchy, and how to make someone feel what the data says.
Selected Work
A growing collection of analytical and visual work. Each project reflects a commitment to both rigor and craft.
Funnel & Predictive Analytics
Analyzed 525K+ transactions and user session behavior to map where shoppers drop off — then built a logistic regression model to predict which sessions convert. Caught a sequential funnel flaw in the data, corrected it, and identified add-to-cart as the strongest conversion signal.
Exploratory Data Analysis
Explored whether energy, danceability, loudness, and valence predict track popularity across 114K Spotify songs. Combined SQL aggregation with correlation analysis to uncover a surprising answer: audio features alone explain almost none of the variance in commercial success.
Business Intelligence Dashboard
Built a 3-page Power BI dashboard tracking $18.6K in transaction losses across 8 merchant categories. Designed star schema data model with DAX measures for fraud rate, alert rate, and chargeback representment analytics.
Dashboard Design
An operations analytics dashboard tracking work order completion, crew performance, cost variance, and SLA compliance across regions for a utilities firm.
Education
B.S. I/O Psychology & Statistics — UIUC
About Me
I'm Medha — a recent graduate from the University of Illinois at Urbana-Champaign with a dual focus in Industrial-Organizational Psychology and Statistics. I'm based in Atlanta, and I'm building a career at the intersection of human behavior, data, and design.
Before I ever opened a dataset, I was opening paint tubes. I've spent years working in watercolors, acrylics, and digital media — training my eye to see composition, contrast, and the quiet structure beneath beautiful things. That artistic discipline didn't disappear when I turned to analytics; it became my edge. I don't just analyze data — I compose it.
What drives me is the belief that data, at its best, is an act of empathy. Behind every metric is a person, a team, or an organization trying to make a better decision. I studied I/O Psychology because I care about how people work. I studied Statistics because I believe good intentions deserve good evidence.
I'm looking for a role where I can bring both halves of my brain to the table — where analytical rigor and creative clarity aren't competing priorities, but the same one.
Let's Connect
Whether you're looking for an analyst who thinks like a designer, or you just want to talk about the intersection of art and data — my inbox is open.
medhakaranam@gmail.com